Bachelor of Arts with a major in Public Relations & Strategic Communication


This program prepares students to effectively create, deliver, and assess message campaigns and strategies in sectors such as healthcare, non-profit, not-for-profit, for profit, and government agencies. Students have the opportunity to build their portfolio consisting of research projects, accomplishments, internships, and other public relations experiences. The program does require a minor or dual major.

Course Number and Title

Hrs.

Prerequisites

Communications Core (Choose One):

3

COM 101 Human Communication

(3)

None

COM 120 Found. Of Health Comm.

(3)

None

Public Relations & Strategic Communication Major Courses:

ART 160E Digital Art

3

None

COM 204 Comm. Theory & Research

3

COM 101 or 120

COM 205 Intro to Public Relations

3

COM 101 or 120

COM 208 Argumentation & Advocacy

3

COM 101 or 120

MATH 108 Introductory Statistics

3

MATH 100 or ACT 18 or SAT 480

COM 211 Public Relations Writing

3

COM 205

COM 270 Research Meth. in Comm.

3

COM 101 or 120; MATH 108

COM 274 Strategic Social Media

3

COM 101 or 120

COM 301 Public Speaking

3

COM 101 or 120

COM 302 Intercultural Comm.

3

COM 101 or 120

COM 304 Interpersonal Comm.

3

COM 101 or 120

COM 305 Organizational Comm.

3

COM 101 or 120

COM 425 Risk & Crisis Comm.

3

COM 101 or 120, Jr. Status

COM 474 Public Relations Campaigns

3

COM 211, Jr. Status

Choose 3 credits from:

3

 

COM 436 Internship in Comm. Std

(2-3)

 

COM 470 Research Exp. In Comm. Std

(1)

 

Total Hours

48 hrs.

 

Plus Institutional Baccalaureate Degree Requirements.