MARKETING (MKT)

MKT 233 - PRINCIPLES OF MARKETING

Prerequisite: None

This course outlines the essential concepts, principles and terminology required to understand basic marketing. Materials will deal with the areas of promotion, distribution, product development, the general marketing environment and information sources for marketing decisions.

Credit: 3

MKT 310 - INTERNATIONAL BUSINESS/CULTURE

Prerequisite: None

Treats the interrelationship of the cultures of other nations with that of the U.S. within a business setting. The first half of the course focuses on cross- cultural relations, using role- playing and cross-cultural awareness games. The second half focuses on the impact of culture on international and multi- national business, including such subjects as bribery, morality, and people- relations.

Credit: 3

MKT 311 - MARKET ANALYSIS AND RESEARCH

Prerequisite: MKT 233

Students will be exposed to the research process with a focus on the analysis of the data provided through this process. Topics covered will include investigation into market stratification, validation of data and statistical analysis and significance of data.

Credit: 3

MKT 313 - SALESMANSHIP

Prerequisite: MKT 233

Techniques of effective selling, the psychological marketing and economic elements of the salesman's job. Designed for students in all fields, as well as for those majoring in marketing and commercial education.

Credit: 3

MKT 314 - ADVERTISING PRINCIPLES

Prerequisite: MKT 233

A course in the general principles of advertising and sales promotion as applied to the sale of goods and services. A study of advertising agencies, advertising departments, copy, layouts, illustration and media and advertising research.

Credit: 3

MKT 315 - RETAIL MERCHANDISING

Prerequisite: MKT 233

A study of the operation and management of retail establishments, including detailed consideration of problems in store policies, organizations, location, services, buying, sales systems and records.

Credit: 3

MKT 317 - INTERNATIONAL MARKETING

Prerequisite: MKT 233

The integration of the basic elements of marketing into the international marketing system. The application of marketing strategies into the global market, creating an international business entity and arranging all elements of the business to compete globally.

Credit: 3

MKT 326 - CONSUMER BEHAVIOR

Prerequisite: MKT 233

See PSYC 306 for course description.

Credit: 3

MKT 333 - SERVICES MARKETING

Prerequisite: MKT 233

Presents the concepts that differentiate the marketing of services from the marketing of products. Topics for discussion include the services marketing mix, customer retention, and service quality.

Credit: 3

MKT 402 - SOCIAL MEDIA MARKETING

Prerequisite: MKT 233

Students will be introduced to social media strategies and tactics with a focus on applying these concepts to small to medium businesses (SMBs) and/or enterprises (SMEs) and Large Enterprise. Topics covered will include incorporating social media platforms into a brand’s marketing communications, channel strategy execution, and harnessing resultant social media channel data to yield valuable and actionable customer insights.

Credit: 3

MKT 403 - DIGITAL MARKETING

Prerequisite: MKT 233

Students will be exposed to digital marketing strategies and tactics with a focus on applying these concepts to SMBs, SMEs and Large Enterprise. Topics covered will include metrics and conversions, social and community, e-mail marketing, user interface and experience, online advertising, search engine optimization, and content marketing.

Credit: 3

MKT 411 - MARKETING MANAGEMENT

Prerequisite: MKT 233, 311, 326

A study of the factors involved in the management of the marketing function. Focus is on the achievement of the firm's goals through product development, promotion, pricing and physical distribution. The marketing structure is studied as a system within the competitive market economy.

Credit: 3

MKT 451 - SPECIAL TOPICS IN MARKETING

Prerequisite: Senior Status

A course devoted to various topics related to current issues in marketing. May be repeated once for different topics with approval of marketing faculty.

Credit: 3