Marketing Major:


Candidates for the BSBA degree with a major in Marketing must complete the following course requirements as well as an approved minor or second major. Candidates must also complete the Institutional Baccalaureate Degree requirements, including the CCI requirement.

Course Number and Title

Hrs.

Prerequisites

MKT 311 Mkt. Ana. & Research

3

MKT 233

MKT 313 Salesmanship

3

MKT 233

MKT 326 Consumer Behavior

3

MKT 233

MKT 403 Digital Marketing

3

MKT 233; Jr. Status

MKT 411 Marketing Mgmt.

3

MKT 233, 311, 326

Electives:

15

 

*BUS 339 Internship

(3)

Soph. Status

BUS/MATH 341 Appl. Regres. Analysis

(3)

MATH 108 or 319

CS 175 Web Design

(3)

None

HSM 433 Hospitality Mktg.

(3)

MKT 233

JDM 133 Video Aesthetics I

(3)

None

MIS 346 E-Commerce

(3)

MIS 221; MGT 240 or MKT 233

MGT 343 Soc. Resp. & Bus. Ethics

(3)

MGT 240

MGT 402 Business Law II

(3)

MGT 401

MKT 310 Int’l. Bus./Cult.

(3)

None

MKT 314 Adv. Principles

(3)

MKT 233

MKT 315 Retail Merch.

(3)

MKT 233

MKT 317 Int’l Marketing

(3)

MKT 233

MKT 333 Services Mktg.

(3)

MKT 233

MKT 402 Social Media Marketing

(3)

MKT 233

MKT 451 Spec. Topics Mktg.

(3)

Sr. Status

SCM 316 Supply Chain Mgmt.

(3)

MATH 108. MKT 233, or MGT 240

SMG 415 Sport Marketing

(3)

MKT 233

 

30 hrs.

 

Core Requirements from Business & Economics

37-40

 

Core Req. from other disciplines

3

 

Total Hours

70-73 hrs.

 

Note: This major may only be taken as part of the BSBA degree, including the BSBA Core Requirements. Note: Courses may not count both in the required area and the elective area

*Note: The Internship must be related to the major and pre-approved by the COBE Internship Coordinator.